AICE Media Studies

How does your product use or challenge conventions AND how does it represent social groups or issues? As a group, and individually, we did much research on music videos of songs in the 90s rock genre. We picked up on a few significant conventions: footage of the band performing at their instruments and inserts of random actions. We implemented them the best we could; we shot most of our footage in my dad’s recording studio and took random, short videos that had us all laughing. My dad aided us in recording our playing through the song a few times. Because we thought to get multiple shots, just in case, I was able to sync up all the tracks to the audio and then pick and choose the best track for each part. In one of the shots, Amelie and I jumped off of the studio’s couch in slow motion and in another, Isaac acted out a blood curdling scream. We were also able to transcend from the standard 90s rock video “protocol.” We worked to develop a plotline throughout the video. We showed some o...

We finished our music video! After all the work, we are so so excited to be done!

 After our day of hard work on our music video, we still had more editing to do. We decided to call a few days later so we could finish up. In the past, we have used FaceTime. However, Isaac has an android so it is often hard to connect on the first try. We eventually wound up on Snapchat video call. We all have the Snapchat app, so it avoided any connection issues.  First, I played the video off my computer so everyone could see what we are working with. Amelie noticed an issue. An insert of her on drums did not line up with the drums in the audio. We tried a few more times and eventually found the perfect place for the clip. Isaac then made a suggestion. He wanted the insert of Amelie and me, jumping off the couch to be a few seconds later in the video. It would work to space out the clips better. When we went to insert the clip of Isaac running, it was in slow motion! Oh no! I had to speed up the clip in iMovie to make it more natural. Luckily, we are using all non-diegetic...